In this final article in the series will look at Bruce’s views on the sharing of wealth in football, his involvement with fans and the wider community, plus how long he hopes to retain the position of Chaplain.
Do you think the 'business' side of football clubs is detracting from the enjoyment of playing and watching football?
Being a bit controversial here, I would say that a good example of business decisions being detrimental at times is the example of one-year kit deals stemming from business pressures. Who wants to buy a kit for a Christmas present that only has four months left to run? There is a balance between decisions made for the benefit of the business and not alienating the fan base. Close consultation with the fans is vital to achieve this.
I don’t like the inequalities that force clubs to make very tough business decisions. We are in a situation now where the rich are getting ever richer at the expensive of the other clubs. As fans we strive for that fact that our club can win something. Twenty-five years ago several Midlands Clubs would have been able to have won the league title. Without the extremely rich investor the best a medium sized club can hope for now is a good cup run. I personally believe that when taking into account that we no longer operate within a level playing field, what Martin O’Neil achieved with this club was the equivalent to what Brian Clough achieved as a manager all those years ago….