Foxes Trust Press Release … for immediate use
In the days since Leicester City were relegated to the third tier of English league football for the first time in it’s 124 year history, the Foxes Trust Board has been gauging opinions on whether fans will renew Season Tickets to watch League 1 football.
Trust Chairman, Ian Bason, said “From the feedback received so far it’s seems as though over half of the current Season Ticket holders will not renew unless prices are reduced”
Trust Board Member Alan Digby explained “We have carried research into what other League 1 clubs are charging for early renewals and very few have the top priced Season Ticket prices above £400, while the average lowest Season Ticket price available in League 1 last year was just over £300”
Digby also criticised the introduction of a monthly £4 administration fee for fans choosing to pay over an extended period “The club is missing the point that with the financial belts being tightened that many fans simply can’t afford a single upfront payment, therefore the Direct Debit scheme spreading the cost enables them still to remain Season Ticket holders, however the fee being introduced is way in excess of what administering the scheme would cost the club”
Expanding on their concerns, Bason said “We don’t want the ground to be one third full, and to enable various promotional activities to take place on a match by match basis, Season Ticket prices have to fall to ensure they are clearly financially beneficial to fans”
The Foxes Trust therefore proposes the following changes to early bird pricing….
- The East Stand Blocks J1,2 & 3 adult prices are reduced from £450 to a maximum of £399
- The Kop & Family Stand adult prices are reduced from £322 to a maximum of £299
- Other Areas of the ground to be adjusted in line with the above
- Direct Debit Administration Fees ideally scrapped, but as a maximum of £2 per month
- Early Bird deadline to be extended until 30th June so fans have a clearer picture of the clubs plans for next season.
The Foxes Trust noted the comments earlier this week from Paul Aldridge, LCFC Chief Executive Officer stating that “with the early bird due to finish at the end of May that it will provide the first indication of supporter retention.”, In response Bason said “We fear the club are in for a big shock if they wait until then, the clearest way to maximise revenue is to try & retain as many Season Ticket holders as possible and this will only be achieved by reducing prices now”
“We also feel the club should reward the loyalty of renewing Season Ticket holders by including the promise of a price freeze for the following season at last season’s price levels if we are promoted or frozen at our proposed reduced prices if a second season in League 1 becomes a reality”