Our meeting with Senior Management at the Club, to discuss our End of Season Survey took place earlier today, and we are now publishing the survey results in full. They are available through the link at the end of this article.
Our Meeting with the Club – We will let you have more information about this in due course but what we can tell you now is that:
- The Trust were represented by: Jamie Barnard & Lynn Wyeth
- LCFC were represented by: Anthony Herlihy, Imogen Ward & Jim Donnelly
- The Club were provided with the full survey results, including the comments made by participants.
- We ran through the key findings from the survey, and
- We called for action by the Club in the five areas outlined in our Online Event on Tuesday night. (See below for links to our article published 10 July, the deck used on Tuesday’s Online Event, and a full recording of that Online Event on YouTube)
The Results of the Survey – Our article published on 10 July flagged up some of the key themes coming out of the survey –
- The lack of confidence in senior management and the need for a refresh
- The perception of poor financial management
- The view that the club weren’t performing well with player recruitment and were making poor decisions in appointing and retaining managers
- The need to improve the atmosphere at home games
- The disconnect supporters were feeling linked to poor communications and fan engagement
But supporters will see that there are other areas of concern.
The Stadium – Over a third of fans surveyed felt that facilities in the stadium (such as kiosks and toilets) were not of a good standard. Just under half of fans surveyed feel that the change of stadium announcer is not a positive change. And over 65% do not think that the food and refreshments sold in the stadium represents good value.
Attracting the Next Generation – Only 12% of supporters surveyed believe that the club are doing enough to attract young fans.
Shirt Sponsorship – Almost 80% of supporters surveyed disagree that having BC Game as the front of shirt sponsor was the right choice. The Club should not make the same mistake twice.
Tickets – Almost 70% of fans surveyed disagree with the statement asking whether they support the Club’s move to digital ticketing. And towards 70% also disagreed that the pricing of matchday tickets was fair.
Club’s Membership Scheme – Over a third of supporters surveyed are saying that Membership scheme isn’t fair and good value, with only 14% feeling it is fair. It is clear the Club have work to do regarding Membership.
The Women’s Game – With only 10% of supporter’s surveyed feeling that the club do enough to promote the women’s game, and 45% feeling that the club need to do better, it’s important that the Club pay attention to this if they want interest in the Women’s team to thrive.
There are some things that supporter’s surveyed believe the Club are doing well … but not many. They include … Just under 90% of supporters surveyed feel safe at games, the majority of supporters surveyed feel the price of season tickets is fair, people with clear views about the pricing of tickets for the Women’s home games believe them to be fair.
Take a look at the Full Survey Results HERE.
View the Foxes Trust Online Event about the survey results HERE on YouTube.
See the full slide deck used at the Foxes Trust Online Event.
Foxes Trust article 10 July – Foxes Trust Survey Results – Our On-line event generates press reaction – Foxes Trust
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