BC.Game – It gets worse

Most Leicester City supporters will know by now the Trust’s dismay and discontent with BC Game being our front of shirt sponsor.

BC Game have now announced a new partnership with ‘international content creator and Esports personality’ Eva Elfie…who just happens to be an international porn star.

From the moment the Club decided to take sponsorship from a betting company we felt Leicester City were ditching its values. Our first article in July 2024 said that “It doesn’t feel like who LCFC are to have a gambling website on our shirts and seems to be another step away from our ‘well run family club’ reputation.”

The Club has not only partnered with a gambling company, but chosen one that is unlicensed to operate in the UK, has unanswered questions about the legitimacy of its funding and its origins, and allows clients to ‘game’ using cryptocurrencies.

Now throw into the mix that BC Game have entered into a partnership with someone who continues to make their name via adult content.

Both gambling and pornography can have devastating impacts on people’s lives, in particular young people. Partnerships like these bring these two worlds to a larger audience and, by association, link them to Leicester City. Is this who we are now?

Our end of season survey showed 73% of fans felt negative about the relationship, and only 5% were content with it.

As always our message is, if you’re purchasing an LCFC replica shirt, opt for one that doesn’t have the BC Game logo on it.