Leicester City Fan and Born after 1994 ?

The Foxes Trust has been contacted by a student who is currently working with Loughborough University and a number of Premier League football clubs to investigate how the football stadium experience can be improved for fans.

The focus of this research is to investigate how the football stadium experience will need to evolve in order to attract and retain Gen Z fans.

By participating in this study, you will contribute towards the academic body of work on this subject and help provide an insight to clubs on how football stadiums can be improved to enhance the fan experience. 

The research is being collected in association with Loughborough University and will be used as part of a master’s dissertation project. 


To participant in this study, you must be aged 18 or over. You should also be a football fan who attends live matches and be born after the 1st January 1995.

Survey Length and Deadline

Completion of the survey should take approximately 10 minutes. Responses will be accepted until 23.59 on Friday 31 July 2020 (extended deadline)

For more details and to take part click here