End of Season
Survey 2026

We surveyed supporters on ownership, football operations, matchday experience, ticketing and fan engagement. Designed by experienced volunteers and promoted across multiple channels, we gathered responses from 4,413 fans. Results are published in full alongside five calls to action.

Watch the results reveal
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Five Calls to Action

We have identified five priority calls to action. Click any card to find out more.

01
Jon Rudkin's Departure
93% of supporters surveyed are dissatisfied with Jon Rudkin's promotion. We believe his position is untenable and this is the most impactful change the club can make to signal accountability.
View data →
02
Reset The Fan Engagement Framework
82% of supporters feel disconnected from the Club. The Fan Engagement Framework is failing, and a full reset is needed to create meaningful dialogue and ensure supporter feedback genuinely drives action.
View data →
03
Reduce Ticket Prices
82% say Season Ticket and match prices should fall after relegation. The Club should reassess pricing and offer partial refunds or meaningful compensation/benefits to Season Ticket holders.
View data →
04
Communicate a Credible 5 Year Plan
Supporters believe the Club lacks credible leadership. With 92% rating ownership poorly and 75% open to change, restoring confidence requires a clear improvement strategy and far greater transparency from senior leadership.
View data →
05
Consult Fans On Matchday Experience
64% say poor in‑stadium atmosphere harms their matchday experience. Despite safe‑standing and the Fan Zone, most supporters report little to no improvement in atmosphere or overall experience.
View data →
4,413
Responses
658
Trust Members
59%
Season Ticket Holders
59%
Local Fans
80%
Supported for 21+ years
Survey Categories
Browse by Topic

Jump directly to any area of the survey results.

👑
Ownership & Leadership
 💰
Financial Management
 ⚽
Football Operations
 🤝
Fan Engagement
 🏟️
Matchday Experience
 🎟️
Ticketing & Pricing
 🔵
Women's Team
 🦊
Foxes Trust
 📊
Demographics
Section 1
Ownership & Leadership

How supporters feel about those at the top of the Club.

Q1
How would you rate the current performance of the Club's ownership?
Responses = 4,390
0%10%20%30%40%50%60%70%80%3.0%Very good1.3%Good3.6%Neither18.5%Poor73.6%Very poor
91% Poor or Very Poor
Q2
How supportive would you be of a change in ownership?
Responses = 4,395
0%10%20%30%40%50%49.5%Very supportive25.6%Supportive14.1%Neither5.3%Not supportive5.4%Very unsupportive
75% Very Supportive or Supportive
Q3
Satisfaction with the appointment of Kevin Davies as CEO
Responses = 4,384
0%10%20%30%40%50%3.6%Very satisfied8.3%Satisfied45.5%Neither19.8%Dissatisfied22.9%Very dissatisfied
Q4
Satisfaction with the appointment of James McCarron as Sporting Director
Responses = 4,379
0%10%20%30%40%50%60%4.6%Very satisfied17.5%Satisfied54.9%Neither11.4%Dissatisfied11.6%Very dissatisfied
Q5
Satisfaction with the promotion of Jon Rudkin as Chief Football Officer
Responses = 4,389
0%10%20%30%40%50%60%70%80%90%2.9%Very satisfied0.8%Satisfied3.5%Neither8.6%Dissatisfied84.2%Very dissatisfied
84% Very Dissatisfied
Q6
How clear are you on the responsibilities of the new Executive Leadership?
Responses = 4,379
0%10%20%30%40%50%60%3.9%Extremely clear4.1%Very clear12.8%Somewhat clear26.7%Not so clear52.4%Not at all clear
79% Not Clear
Section 2
Financial Management & PSR

Supporter confidence in the Club's finances and handling of PSR matters.

Q7
How would you rate the financial management of the Club? (1–5 stars, weighted avg: 1.28)
Responses = 4,232
1.28
★★★★★
out of 5
5★
2.8%
4★
0.9%
3★
2.5%
2★
8.6%
1★
85.2%
85% Gave 1 Star
Q8
How confident do you feel in the Club's future financial security?
Responses = 4,384
0%10%20%30%40%50%60%70%80%2.5%Extremely confident1.2%Very confident4.5%Somewhat confident21.4%Not so confident70.4%Not at all confident
91% Not Confident
Q10
How would you rate the Club's handling of matters relating to alleged PSR breaches?
Responses = 4,390
0%10%20%30%40%50%60%3.0%Very good4.4%Good11.0%Neither19.1%Poor60.0%Very poor2.5%Don't Know
Q11
How confident are you that the Club now has the right structures to avoid future PSR breaches?
Responses = 4,387
0%10%20%30%40%50%60%70%2.4%Extremely confident1.1%Very confident6.0%Somewhat confident17.9%Not so confident69.4%Not confident at all3.1%Unsure
Section 3
Football Operations

Recruitment, identity, contracts and sponsor sentiment.

Q9
How clear is the Club's footballing identity?
Responses = 4,383
0%10%20%30%40%50%60%70%3.0%Extremely clear2.0%Very clear5.7%Somewhat clear22.8%Not so clear66.5%Not at all clear
89% Not Clear
Q12
How would you rate the Club's player recruitment?
Responses = 4,384
0%10%20%30%40%50%60%2.6%Very good1.4%Good5.8%Neither30.6%Poor59.6%Very poor
90% Poor or Very Poor
Q13
How effective is the Club at managing player contracts and wages?
Responses = 4,386
0%10%20%30%40%50%60%70%80%2.5%Extremely effective0.7%Very effective2.4%Somewhat effective16.0%Not so effective78.5%Not at all effective
78% Not At All Effective
Section 4
Fan Engagement & Communication

The Fan Engagement Framework, supporter group engagement and protest sentiment.

Q14
How do you feel about the Club having BC Game as front-of-shirt sponsor?
Responses = 4,385
0%10%20%30%40%50%60%2.8%Very positive1.7%Positive22.5%Neutral16.8%Negative56.2%Very negative
56% Very Negative
Q15
How connected do you feel to the Club at the moment?
Responses = 4,356
0%10%20%30%40%50%60%3.9%Very connected6.0%Fairly connected7.9%Neither24.5%Fairly disconnected57.6%Very disconnected
82% Disconnected
Q16
How would you rate your reaction to ownership's recent media interviews?
Responses = 4,355
0%10%20%30%40%50%2.7%Very positive3.3%Positive13.9%Neutral29.8%Negative43.4%Very negative6.9%Did not see
Q17
Are you aware the Club has a Fan Engagement Framework?
Responses = 4,353
49.7%50.3%
Yes
49.7%
No
50.3%
Q18
How effective do you feel the Fan Engagement Framework is in its current form?
Responses = 2,102
0%10%20%30%40%3.3%Extremely effective2.8%Very effective21.9%Somewhat effective37.0%Not so effective35.0%Not at all effective
Q19
How effectively does the Club act on fan feedback through the Framework?
Responses = 2,099
0%10%20%30%40%50%3.3%Extremely effectively1.7%Very effectively7.9%Somewhat effectively22.7%Not so effectively48.5%Not at all effectively15.9%Unsure
Q20
How confident are you that your views are represented via Fans Consultative Committee Minutes?
Responses = 2,099
0%10%20%30%40%50%3.6%Extremely confident2.7%Very confident12.2%Somewhat confident23.2%Not so confident42.8%Not at all confident15.4%Never read
Q21
Should the Club engage with Supporter Groups directly (not only via the Fan Engagement Framework)?
Responses = 4,223
86.3%6.3%7.3%
Yes
86.3%
No
6.3%
Unsure
7.3%
86% Say Yes
Q23
How would you describe the Club's approach to communicating with supporters?
Responses = 4,212
0%10%20%30%40%50%60%2.4%Extremely effective1.2%Very effective6.5%Somewhat effective30.4%Not so effective59.5%Not at all effective
90% Not Effective
Q24
How supportive are you of recent fan-led protest action regarding the running of the Club?
Responses = 4,226
0%10%20%30%40%35.1%Very supportive28.8%Supportive19.5%Neither8.3%Unsupportive7.4%Very unsupportive0.8%Unaware
64% Supportive
Q25
Support for regular communication from the CEO about the Club's long-term vision
Responses = 4,222
0%10%20%30%40%50%60%70%62.8%Strongly agree28.2%Agree6.1%Neither1.2%Disagree1.8%Strongly disagree
91% Agree or Strongly Agree
Q26
Support for regular communication from football leadership on non-commercially sensitive matters
Responses = 4,223
0%10%20%30%40%50%60%57.4%Strongly agree29.5%Agree9.2%Neither2.0%Disagree1.9%Strongly disagree
87% Agree or Strongly Agree
Section 5
Matchday Experience

Stadium, atmosphere, safe standing, catering, and attendance patterns.

Q27
How many Men's 1st Team home matches do you typically attend per season?
Responses = 4,217
0%10%20%30%40%50%9.5%016.7%1–59.7%6–108.2%11–1515.3%16–2040.7%21+
Q28
How do you feel about security searches at stadium entry points?
Responses = 3,819
0%10%20%30%40%10.6%Strongly approve27.0%Approve34.0%Neither11.8%Disapprove11.9%Strongly disapprove4.7%Not searched
Q29
If you don't approve of searches, please share why
Responses = 897
Feel suspected of something
60.5%
Unclear why I am being searched
58.0%
Find it invasive / don't like being touched
35.8%
Don't agree with children being searched
36.7%
Creates queues to enter the stadium
44.8%
Don't like how searches are conducted
25.5%
Other
15.3%
Q30
Compared to 2024/25, how has your attendance this season changed?
Responses = 4,204
9.8%40.7%36.6%10.3%
Attend more
9.8%
Attend less
40.7%
About the same
36.6%
Don't attend
10.3%
Prefer not to say
2.5%
41% Attending Less
Q31
Reasons for attending fewer matches
Responses = 1,697
Team performance
79.2%
Club direction/leadership
68.8%
Atmosphere
37.5%
Kick-off times
28.5%
Personal circumstances
28.7%
Cost of tickets
19.7%
Cost of travel
15.0%
Distance from stadium
14.6%
Other
10.1%
Not in Premier League
3.5%
Prefer TV/streaming
4.0%
Difficulty getting tickets
5.5%
Q32
Which one of these is the main reason for your reduced attendance?
Responses = 1,711
Views on direction/leadership/decision-making
35.5%
Team performance
34.8%
Personal circumstances
8.4%
Kick-off times/match scheduling
5.1%
Cost of tickets
4.4%
Distance from the stadium
2.7%
Atmosphere inside the stadium
3.0%
Cost of travel
1.8%
Other
2.9%
Q33
How would you rate the Club's implementation of safe standing?
Responses = 4,148
0%10%20%30%40%50%60%7.9%Very good26.0%Good50.2%Neither10.5%Poor5.4%Very poor
Q34
If safe-standing wasn't implemented well, please tell us why
Responses = 656
Not enough safe-standing
56.4%
Location of safe-standing is wrong
43.1%
Haven't promoted safe-standing well enough
39.2%
Consultation wasn't sufficient
32.2%
Didn't handle relocation of seat-holders well
20.6%
Didn't select the right type of rail seating
14.3%
None of the above
9.2%
Q35
How has safe-standing impacted the atmosphere in the stadium?
Responses = 4,054
0%10%20%30%40%50%60%70%80%3.4%Very positively19.9%Positively70.8%Neither3.7%Negatively2.2%Very negatively
Q36
To what extent does the Fan Zone enhance your matchday experience?
Responses = 4,050
0%10%20%30%40%50%60%70%2.2%A great deal3.7%A lot15.3%A moderate amount12.5%A little66.2%None at all
Q37
What is negatively impacting your matchday experience?
Responses = 4,029
On-pitch performance
85.5%
Poor atmosphere
64.2%
Kick-off times
32.4%
Stadium facilities
17.8%
Security checks
13.6%
Fan-led protests
11.5%
Stewarding
10.4%
Poor view
1.4%
Nothing negative
4.9%
Q38
To what extent do you agree that the pint re-fill stations have cut waiting times?
Responses = 4,052
0%10%20%30%40%50%60%70%3.3%Strongly agree10.7%Agree16.6%Neither agree nor disagree3.2%Disagree3.9%Strongly disagree62.4%Unsure/haven't used
Q39
Satisfaction with the change of in-stadium catering supplier
Responses = 4,057
0%10%20%30%40%50%2.1%Very satisfied5.1%Satisfied26.7%Neither12.2%Dissatisfied11.7%Very dissatisfied42.2%Unsure
Q40
How would you rate the quality of food and refreshments in the stadium?
Responses = 4,056
0%10%20%30%40%1.5%Very high4.2%High25.1%Neither21.6%Low15.1%Very low32.5%Unsure
Q41
Value for money of stadium food and refreshments
Responses = 4,059
0%10%20%30%1.4%Very good value1.7%Good value13.7%Neither28.2%Poor value29.6%Very poor value25.4%Unsure
58% Poor or Very Poor Value
Q42
How would you rate your matchday experience as a disabled supporter?
Responses = 3,860
0%10%20%30%40%50%60%70%80%90%100%1.5%Very positive1.8%Positive2.7%Neutral1.6%Negative1.7%Very negative90.7%Not applicable
Q43
How would you rate the value for money of your matchday experience as a disabled supporter?
Responses = 3,805
0%10%20%30%40%50%60%70%80%90%100%1.7%Very positive1.6%Positive2.8%Neutral1.5%Negative2.0%Very negative90.4%Not applicable
Section 6
Ticketing & Pricing

Season tickets, matchday tickets, away tickets, and digital ticketing.

Q44
Are you currently a Season Ticket Holder?
Responses = 609
0%10%20%30%40%50%60%56.0%Yes44.0%No
Q45
Have you already renewed, or do you anticipate renewing, your Season Ticket for next season?
Responses = 337
0%10%20%30%40%50%60%70%80%90%81.9%Yes18.1%No
Q47
How would you rate the Club's move to digital ticketing? (1–5 stars, weighted avg: 2.29)
Responses = 3,586
2.29
★★★★★
out of 5
5★
8.3%
4★
11.1%
3★
22.4%
2★
17.7%
1★
40.5%
41% Gave 1 Star
Q48
How many away matches do you typically attend each season?
Responses = 4,080
0%10%20%30%40%33.5%037.2%1–512.2%6–105.7%11–153.7%16–207.7%21+
Q49
Support for ID checks for away tickets (random in-person collection on matchday)
Responses = 3,976
0%10%20%30%40%7.3%Very supportive11.0%Supportive32.1%Neither19.8%Unsupportive29.8%Very unsupportive
50% Unsupportive
Q50
How effective is the priority points system for away games?
Responses = 3,981
0%10%20%30%4.1%Extremely effective8.5%Very effective26.2%Somewhat effective16.5%Not so effective17.6%Not at all effective27.1%Unsure/Don't Know
Q51
How would you rate the current pricing of home Season Tickets for Championship football?
Responses = 3,989
0%10%20%30%5.4%Very fair26.3%Fair21.1%Neither23.8%Unfair13.5%Very unfair10.0%Unsure
Q52
In the event of relegation to League One, what should happen to Season Ticket pricing?
Responses = 4,006
82.0%13.3%
Should decrease
82.0%
Should stay same
13.3%
Should increase
1.8%
Unsure
2.8%
82% Should Decrease
Q53
In the event of promotion to the Premier League, what should happen to Season Ticket pricing?
Responses = 4,004
59.0%32.4%
Should stay same
59.0%
Should increase
32.4%
Should decrease
3.7%
Unsure
4.9%
59% Should Stay Same
Q54
How would you rate the pricing of Individual Matchday Tickets for Championship football?
Responses = 3,990
0%10%20%30%2.1%Very fair11.3%Fair18.4%Neither27.9%Unfair18.4%Very unfair21.9%Unsure
Q55
League One relegation: what should happen to Matchday Ticket pricing?
Responses = 4,000
86.4%7.0%
Should decrease
86.4%
Should stay same
7.0%
Should increase
1.8%
Unsure
4.8%
86% Should Decrease
Q56
Premier League promotion: what should happen to Matchday Ticket pricing?
Responses = 3,993
51.5%34.5%6.2%7.8%
Should stay same
51.5%
Should increase
34.5%
Should decrease
6.2%
Unsure
7.8%
52% Should Stay Same
Section 7
Women's Team

Support for and awareness of the Women's 1st Team.

Q57
Do you attend Women's 1st Team home matches?
Responses = 3,979
7.0%93.0%
Yes
7.0%
No
93.0%
Q58
How would you rate the Club's support of the Women's team?
Responses = 3,952
0%10%20%30%40%50%60%2.7%Very good13.9%Good14.6%Neither8.8%Poor7.3%Very poor52.8%Unsure
Q59
To what extent is the potential of the Women's team being realised by the Club?
Responses = 3,950
0%10%20%30%40%50%60%1.8%A great deal2.7%A lot13.4%A moderate amount16.8%A little14.5%None at all50.9%Unsure
Q60
How effective is the Club's promotion of Women's 1st Team home matches?
Responses = 3,943
0%10%20%30%40%50%1.5%Extremely effective3.4%Very effective20.1%Somewhat effective16.0%Not so effective9.0%Not at all effective50.0%Unsure
Q61
How would you rate the pricing of tickets for Women's 1st Team home matches?
Responses = 3,940
0%10%20%30%40%50%60%70%80%7.4%Very fair9.9%Fair4.6%Neither fair nor unfair0.7%Unfair1.1%Very unfair76.3%Unsure/don't know
Section 8
Foxes Trust

How supporters view the Foxes Trust and its work.

Q62
Are you currently a Foxes Trust member?
Responses = 3,984
16.5%83.5%
Yes – Member
16.5%
No
83.5%
Q64
Were you aware the Foxes Trust has a free tier of membership?
Responses = 3,290
0%10%20%30%40%50%60%70%80%90%14.1%Yes85.9%No
Q65
Over the past 12 months, how has the effectiveness of the Foxes Trust changed?
Responses = 3,884
25.2%19.3%50.9%
Better
25.2%
About the same
19.3%
Worse
4.6%
Unsure
50.9%
25% Say Better
Q66
How familiar are you with the work that the Foxes Trust does?
Responses = 3,881
0%10%20%30%40%50%3.9%Extremely familiar11.9%Very familiar40.6%Somewhat familiar17.3%Not so familiar26.3%Not at all familiar
Q67
How would you rate the Foxes Trust's reputation amongst the Leicester City fan base? (5★ best, 1★ worst)
Responses = 3,557
0%10%20%30%40%50%8.3%1 ★14.4%2 ★46.9%3 ★24.0%4 ★6.3%5 ★
Q68
How effectively does the Foxes Trust represent supporters' interests?
Responses = 3,859
0%10%20%30%40%4.6%Extremely effective15.3%Very effective33.5%Somewhat effective6.3%Not so effective4.5%Not at all effective35.8%Unsure
Q69
How important is it for the Foxes Trust to play a role in holding the Club to account?
Responses = 3,855
0%10%20%30%40%50%47.2%Extremely important28.9%Very important15.4%Somewhat important3.0%Not so important5.5%Not at all important
76% Extremely or Very Important
Section 9
Demographics

Who took part in the survey.

Q70
Age group of respondents
Responses = 3,882
0%10%20%30%3.5%Under 186.8%18–2417.1%25–3420.6%35–4418.0%45–5417.0%55–6412.5%65–743.0%75+1.3%Prefer not to say
Q71
Gender of respondents
Responses = 3,869
86.4%11.0%
Male
86.4%
Female
11.0%
Non-binary
0.9%
Prefer not to say
1.3%
Other
0.4%
Q72
Distance from the stadium
Responses = 3,879
58.1%14.5%21.6%5.9%
Local (Leics/Rutland)
58.1%
Regional (within 50mi)
14.5%
UK (50mi+)
21.6%
International
5.9%
Q73
Ticket purchasing behaviour
Responses = 3,862
59.4%10.1%23.0%7.6%
Season ticket holder
59.4%
Regular individual tickets
10.1%
Occasional individual tickets
23.0%
Do not attend
7.6%
Q74
Do you usually attend matches:
Responses = 3,730
0%10%20%30%40%50%60%70%80%90%13.5%Alone85.3%With friends/family/colleagues1.2%With a supporters group
Q75
How long have you supported the Club?
Responses = 3,873
0%10%20%30%40%50%60%70%80%90%0.5%Less than 1 year1.3%1–5 years4.0%6–10 years14.0%11–20 years80.2%21+ years
80% 21+ Years
Q76
Which of the following fits best with how you would classify yourself as a supporter?
Responses = 3,872
0%10%20%30%40%50%60%70%80%90%0.5%New supporter1.5%Occasional supporter11.7%Regular supporter86.3%Lifelong supporter
Q77
How do you primarily follow the Club?
Responses = 3,869
In the stadium
79.7%
TV/streaming
70.6%
Social media
63.4%
Radio/podcasts
49.5%
Via friends/family
37.7%
Club website/app
35.2%
Print media
22.7%
Q78
How do you feel your personal views on the Club represent those held by the wider fan base?
Responses = 3,873
0%10%20%30%40%50%37.4%Very well42.3%Somewhat9.9%Not very well10.3%Unsure/don't know
Call to Action 1
Jon Rudkin's Departure

An overwhelming majority of supporters surveyed (93%) are dissatisfied with Jon Rudkin's promotion to Chief Football Officer. This was the single strongest negative result in the entire survey. A lack of clarity on footballing identity, poor player recruitment ratings and near-total dissatisfaction with contract management all reflect a clear mandate for change and a need for accountability. As the Trust stated in February, "A genuine shake-up would have resulted in him moving on, not moving up". We believe this to be the most impactful change the club can make to begin the process of a genuine rebuild and fresh start.

Q5
Satisfaction with the promotion of Jon Rudkin as Chief Football Officer
Responses = 4,389
0%10%20%30%40%50%60%70%80%90%2.9%Very satisfied0.8%Satisfied3.5%Neither8.6%Dissatisfied84.2%Very dissatisfied
84% Very Dissatisfied
Q9
How clear is the Club's footballing identity?
Responses = 4,383
0%10%20%30%40%50%60%70%3.0%Extremely clear2.0%Very clear5.7%Somewhat clear22.8%Not so clear66.5%Not at all clear
89% Not Clear
Q12
How would you rate the Club's player recruitment?
Responses = 4,384
0%10%20%30%40%50%60%2.6%Very good1.4%Good5.8%Neither30.6%Poor59.6%Very poor
90% Poor or Very Poor
Q13
How effective is the Club at managing player contracts and wages?
Responses = 4,386
0%10%20%30%40%50%60%70%80%2.5%Extremely effective0.7%Very effective2.4%Somewhat effective16.0%Not so effective78.5%Not at all effective
78% Not At All Effective
Call to Action 2
Reset The Fan Engagement Framework

Among supporters aware of the Fan Engagement Framework, 72% rate it as ineffective. The data shows a major gap between the Club's stated engagement approach and supporters' real experiences. 71% feel the Club does not act on feedback, 66% feel their views are not represented in meeting Minutes, and a further 15% have never read them. Meanwhile, 90% believe the Club's communication is ineffective. Although 86% support direct engagement with supporter groups outside the FEF, an effective Framework remains essential for meaningful dialogue with the wider fan base.

Q15
How connected do you feel to the Club at the moment?
Responses = 4,356
0%10%20%30%40%50%60%3.9%Very connected6.0%Fairly connected7.9%Neither24.5%Fairly disconnected57.6%Very disconnected
82% Disconnected
Q18
How effective do you feel the Fan Engagement Framework is in its current form?
Responses = 2,102
0%10%20%30%40%3.3%Extremely effective2.8%Very effective21.9%Somewhat effective37.0%Not so effective35.0%Not at all effective
Q19
How effectively does the Club act on fan feedback through the Framework?
Responses = 2,099
0%10%20%30%40%50%3.3%Extremely effectively1.7%Very effectively7.9%Somewhat effectively22.7%Not so effectively48.5%Not at all effectively15.9%Unsure
Q20
How confident are you that your views are represented via Fans Consultative Committee Minutes?
Responses = 2,099
0%10%20%30%40%50%3.6%Extremely confident2.7%Very confident12.2%Somewhat confident23.2%Not so confident42.8%Not at all confident15.4%Never read
Q21
Should the Club engage with Supporter Groups directly (not only via the Fan Engagement Framework)?
Responses = 4,223
86.3%6.3%7.3%
Yes
86.3%
No
6.3%
Unsure
7.3%
86% Say Yes
Q23
How would you describe the Club's approach to communicating with supporters?
Responses = 4,212
0%10%20%30%40%50%60%2.4%Extremely effective1.2%Very effective6.5%Somewhat effective30.4%Not so effective59.5%Not at all effective
90% Not Effective
Call to Action 3
Reduce Ticket Prices

Supporters felt the Season Ticket pricing for League One football was inappropriate. Fans were required to decide on renewals before the season ended, with prices unchanged from Premier League levels. The data shows a clear expectation that pricing should reflect the lower standard of football. Additionally, 20% of supporters attending fewer matches this season cited ticket prices as a factor. Pricing adjustments should be implemented before the end of July 2026 to ensure fairness and allow supporters adequate time ahead of the new season.

Q52
In the event of relegation to League One, what should happen to Season Ticket pricing?
Responses = 4,006
82.0%13.3%
Should decrease
82.0%
Should stay same
13.3%
Should increase
1.8%
Unsure
2.8%
82% Should Decrease
Q55
League One relegation: what should happen to Matchday Ticket pricing?
Responses = 4,000
86.4%7.0%
Should decrease
86.4%
Should stay same
7.0%
Should increase
1.8%
Unsure
4.8%
86% Should Decrease
Q31
Reasons for attending fewer matches
Responses = 1,697
Team performance
79.2%
Club direction/leadership
68.8%
Atmosphere
37.5%
Kick-off times
28.5%
Personal circumstances
28.7%
Cost of tickets
19.7%
Cost of travel
15.0%
Distance from stadium
14.6%
Other
10.1%
Not in Premier League
3.5%
Prefer TV/streaming
4.0%
Difficulty getting tickets
5.5%
Call to Action 4
Communicate a Credible 5 Year Plan

Supporters report major concerns about the Club's footballing identity (89% unclear) and financial management (92% lack confidence in future financial security; 87% doubt structures to avoid future PSR breaches). These worries are intensified by limited communication from senior leadership—91% want regular CEO updates on long‑term vision. The BC Game sponsorship (73% negative) further highlights misalignment with supporter values. To restore confidence, the Club must publish a clear 5‑year plan covering financial recovery, football strategy, governance, leadership accountability and commercial direction.

Q1
How would you rate the current performance of the Club's ownership?
Responses = 4,390
0%10%20%30%40%50%60%70%80%3.0%Very good1.3%Good3.6%Neither18.5%Poor73.6%Very poor
91% Poor or Very Poor
Q2
How supportive would you be of a change in ownership?
Responses = 4,395
0%10%20%30%40%50%49.5%Very supportive25.6%Supportive14.1%Neither5.3%Not supportive5.4%Very unsupportive
75% Very Supportive or Supportive
Q6
How clear are you on the responsibilities of the new Executive Leadership?
Responses = 4,379
0%10%20%30%40%50%60%3.9%Extremely clear4.1%Very clear12.8%Somewhat clear26.7%Not so clear52.4%Not at all clear
79% Not Clear
Q8
How confident do you feel in the Club's future financial security?
Responses = 4,384
0%10%20%30%40%50%60%70%80%2.5%Extremely confident1.2%Very confident4.5%Somewhat confident21.4%Not so confident70.4%Not at all confident
91% Not Confident
Q9
How clear is the Club's footballing identity?
Responses = 4,383
0%10%20%30%40%50%60%70%3.0%Extremely clear2.0%Very clear5.7%Somewhat clear22.8%Not so clear66.5%Not at all clear
89% Not Clear
Q11
How confident are you that the Club now has the right structures to avoid future PSR breaches?
Responses = 4,387
0%10%20%30%40%50%60%70%2.4%Extremely confident1.1%Very confident6.0%Somewhat confident17.9%Not so confident69.4%Not confident at all3.1%Unsure
Q15
How connected do you feel to the Club at the moment?
Responses = 4,356
0%10%20%30%40%50%60%3.9%Very connected6.0%Fairly connected7.9%Neither24.5%Fairly disconnected57.6%Very disconnected
82% Disconnected
Q25
Support for regular communication from the CEO about the Club's long-term vision
Responses = 4,222
0%10%20%30%40%50%60%70%62.8%Strongly agree28.2%Agree6.1%Neither1.2%Disagree1.8%Strongly disagree
91% Agree or Strongly Agree
Q26
Support for regular communication from football leadership on non-commercially sensitive matters
Responses = 4,223
0%10%20%30%40%50%60%57.4%Strongly agree29.5%Agree9.2%Neither2.0%Disagree1.9%Strongly disagree
87% Agree or Strongly Agree
Q23
How would you describe the Club's approach to communicating with supporters?
Responses = 4,212
0%10%20%30%40%50%60%2.4%Extremely effective1.2%Very effective6.5%Somewhat effective30.4%Not so effective59.5%Not at all effective
90% Not Effective
Call to Action 5
Consult Fans On Matchday Experience

41% of surveyed fans attend 21+ matches per season, meaning the sample includes many of the Club's most regular supporters. On‑pitch performance (85%) and poor atmosphere (64%) are the biggest factors harming matchday experience, and 41% of those attending fewer matches cite atmosphere as a reason. Safe‑standing has had no impact for 71% of supporters, and 66% say the Fan Zone does not enhance matchdays. Catering satisfaction also remains low. The Club should work directly with supporter groups to develop ideas to improve in‑stadium atmosphere and re‑consult the wider fan base for further feedback.

Q27
How many Men's 1st Team home matches do you typically attend per season?
Responses = 4,217
0%10%20%30%40%50%9.5%016.7%1–59.7%6–108.2%11–1515.3%16–2040.7%21+
Q31
Reasons for attending fewer matches
Responses = 1,697
Team performance
79.2%
Club direction/leadership
68.8%
Atmosphere
37.5%
Kick-off times
28.5%
Personal circumstances
28.7%
Cost of tickets
19.7%
Cost of travel
15.0%
Distance from stadium
14.6%
Other
10.1%
Not in Premier League
3.5%
Prefer TV/streaming
4.0%
Difficulty getting tickets
5.5%
Q33
How would you rate the Club's implementation of safe standing?
Responses = 4,148
0%10%20%30%40%50%60%7.9%Very good26.0%Good50.2%Neither10.5%Poor5.4%Very poor
Q35
How has safe-standing impacted the atmosphere in the stadium?
Responses = 4,054
0%10%20%30%40%50%60%70%80%3.4%Very positively19.9%Positively70.8%Neither3.7%Negatively2.2%Very negatively
Q37
What is negatively impacting your matchday experience?
Responses = 4,029
On-pitch performance
85.5%
Poor atmosphere
64.2%
Kick-off times
32.4%
Stadium facilities
17.8%
Security checks
13.6%
Fan-led protests
11.5%
Stewarding
10.4%
Poor view
1.4%
Nothing negative
4.9%
Q40
How would you rate the quality of food and refreshments in the stadium?
Responses = 4,056
0%10%20%30%40%1.5%Very high4.2%High25.1%Neither21.6%Low15.1%Very low32.5%Unsure
Q41
Value for money of stadium food and refreshments
Responses = 4,059
0%10%20%30%1.4%Very good value1.7%Good value13.7%Neither28.2%Poor value29.6%Very poor value25.4%Unsure
58% Poor or Very Poor Value
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