Our survey of Season & Match ticket prices is now complete. Both Trust members & non-members took part in our survey.
In this article we concentrate primarily on the views of Season Ticket holders, though a full breakdown of the results of the survey of Season Ticket holders can be found at the bottom of this article.
In our survey the vast majority of those who took part were season ticket holders (76%) of which almost half (45%) have been season ticket holders for over 10 years. Perhaps not surprisingly then the majority of season ticket holders are over the age of 41 (53%). Less than 15% of season ticket holders surveyed gave their age as being under 30.
There is no comfort either for the club in the typical age of fans purchasing individual match tickets as similar figures were recorded. This reflects the trend nationally that football crowds are getting older with fewer & fewer younger football fans now supporting their local club. Previous studies have shown that Leicester is one of the clubs with a greater problem than the majority of clubs in failing to attract the 15 – 29 age group.
Clubs like City are dependent on younger fans coming through the turnstiles regularly to carry on the tradition of supporting City. The club has made some strides in combating this with free season tickets for under 8’s. But our figures would suggest that once parents begin to pay full juvenile prices for two or three U’16’s then something has to give. Coming to support City regularly is a cost they simply cannot afford……